All work / Interactive
Reaction game
A reaction game — hit the button while it is lit
A wall of buttons that light up at random. The player has to hit each one while it is still lit: the faster the reaction, the more points. Play solo or head-to-head, with both scores running live on the screen.
The rules land in a second and the queue builds itself — one more round is always tempting.
Working with agencies and decor partners, we have delivered the game as a branded experience for a number of clients: a wall of Coca-Cola bottle caps in a stadium fan zone, and the DRS Reflex Zone, an F1-themed build for UKRSIBBANK. The housing, the button layout and the on-screen graphics are restyled to the brand each time.
